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Radio works because listeners remember ads. Effective advertising boosts top of mind awareness. When consumers are making purchase decisions, they think of brands or retailers they know. We know radio works, and we’ve done the research to prove it. To view the latest research on effective marketing tactics, click the learn more button below.

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Welcome to Cumulus Blacksburg

At last survey, Cumulus-Blacksburg reached over 72,000 listeners each week in the New River Valley. We also reach nearly 50% of the coveted "money demo" of A25-54, with an equally strong reach of the A18-34 demo. Our powerful cluster of six stations reaches every facet of listener demographics from Rock, Country, Hot A/C, Sports, News and Oldies with exclusive programming and broadcast partnerships that no other competitor can offer such as:

As the Flagship Station(s) for Virginia Tech Sports, we are the only stations allowed on campus on game day, where we broadcast our exclusive Tailgate Show from just outside Lane Stadium, followed by Game Day IMG Coverage. Our VA Tech exclusive sports coverage continues for Tech Talk Live, Baseball and Basketball with a special Men's Basketball edition of our Tailgate Show that features former Hokie, Olympian and 14 yr. NBA veteran Bimbo Coles as co-host w/ our own Danny Nokes. We also have Flagship Broadcast Partnerships with Radford University Basketball and Baseball as well as Pulaski Yankees Baseball AND Christiansburg, Radford and Pulaski County High School Football.

We're engaged in our local community. From being Media Partners for major events in the area such as Wilderness Trail Festival, Blacksburg Fork & Cork and Blacksburg BrewDo to giving thousands of dollars in air-time, support and promotion each year to charitable organizations.

With a wide variety of access points to suit every need, we specialize in developing plans to help advertisers gain access to the spending power of our loyal audience utilizing a proven system of four keys, and without overspending on regional advertising mediums that result in wasted spending for areas outside the MSA. Combined with our C-Suite Digital Advertising platform, we can be your one-stop-shop for a coordinated radio and digital campaign. We're LOCAL radio at its best- powerful, effective and efficient!